Q: Will GIS be of benefit to my company?
A: About 80% of all data contains geographical
elements. These elements allow the option of displaying relevant
information geographically, where it can be used to model trends and
patterns of markets or to pin-point customer location. Efficient
management of this geographic information within a GIS can help your
organisation gain a competitive edge over rivals. Maps help answer the
most basic business questions, e.g.: Who is living in the catchment zone
of this retail store? What are the retail establishments that don’t sell
our product? Which towns are we not doing business in? Where are our TSN
areas?
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