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Q: Will GIS be of benefit to my company?

A: About 80% of all data contains geographical elements. These elements allow the option of displaying relevant information geographically, where it can be used to model trends and patterns of markets or to pin-point customer location. Efficient management of this geographic information within a GIS can help your organisation gain a competitive edge over rivals. Maps help answer the most basic business questions, e.g.: Who is living in the catchment zone of this retail store? What are the retail establishments that don’t sell our product? Which towns are we not doing business in? Where are our TSN areas?

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